IMVU is graphical instant messager with more than 1 billion users. It works on top of existence messagers like MSN or ICQ and uses small browser windows to show its interface.

The primary focus of IMVU is the ability to use personalized 3D avatars and environments that let the user interact with the person they are chatting with. The secondary focus of IMVU is allowing the members to develop content that can be purchased by other members for use in personalizing their avatars and environment. First-time users are given 1000 credits (play-money) to buy additional content. More credits can be purchased for real-world money.

IMVU isn’t just instant messager. It also share some virtual worlds features. IMVU users are represented by an avatar (often abbreviated to avi and avie). The basic avatar is human. Avatars may be of either sex and they may be clothed or otherwise customized to produce a wide variety of humanoid and other forms. Most items created by IMVU users are clothes, hair, eyes and other props that members can buy for their avatar appearance.

IMVU chat sessions occur in rooms, which are virtual environments owned by IMVU users. When users participate in chat sessions, their avatar appears within the room, and their messages appear in chat bubbles above their avatar. While in rooms, IMVU users can move their avatars around to nodes through the room, often attached to furniture objects.

IMVU membership is free, allowing users to register an avatar name, utilize the 3D chat client, purchase virtual content, and customize a homepage. Free accounts are denoted by the prefix ‘Guest_’. Users can purchase their avatar name to become a full member, removing the ‘Guest_’ prefix, and to participate in the content creation program.

There is own economy in IMVU world. There different free promotion credits, referral system and market of things as you can see above.

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