In order to push its upcomoing event Wrestlemania, World Wrestling Entertainment (WWE) has announced a partnership with Habbo. The campaign called The Road to WrestleMania XXIV already started last week. It will challenge participants in Habbo to have their personal avatars compete against each other based on the themes of five anticipated WrestleMania matches.

The Road to WrestleMania XXIV is a complex virtual maze of seven themed rooms, including one for each of the five title matches, a No Way Out room and a WrestleMania XXIV-themed room in Habbo. Habbos compete to earn points on behalf of their favourite Superstar by completing the daily maze.